Llm

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    Most analytics focus on numbers, but messy text data—from sales inquiries to support emails—holds valuable signals about what users actually want. This case study shows how Artifex used modern language models (LLMs) to systematically extract actionable insights from free-form sales queries, uncovering a major market opportunity that led directly to a strategic acquisition.
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    Why AI is not yet a substitute for human designers. This post discusses the importance of iterative design processes and showcases experiments demonstrating AI's challenges with precise image modifications.