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Most analytics focus on numbers, but messy text data—from sales inquiries to support emails—holds valuable signals about what users actually want. This case study shows how Artifex used modern language models (LLMs) to systematically extract actionable insights from free-form sales queries, uncovering a major market opportunity that led directly to a strategic acquisition.

Why AI is not yet a substitute for human designers. This post discusses the importance of iterative design processes and showcases experiments demonstrating AI's challenges with precise image modifications.

AI has limited information about our unique use case so various techniques are used to update its knowledge base. However, I argue that search has a fundamental problem regardless of the technique used to enhance its knowledge

Explore the intricate world of Facebook's targeted advertising. Learn how websites and apps share your data, the role of server-side tracking, and the methods used to identify you across platforms. Understand the privacy implications and how to protect your data.

Learn how Google Tag Manager works with this guide for developers. Find out how to manage website tags and track user actions more efficiently. This guide is for developers and technical web analysts who want to work better with marketing teams